ACME



"We were little madcaps along the beach and we did what we enjoyed doing and could get dirty and could eat hot dogs and so on. Since we had to search out our own entertainment, we devised our own fairy stories. If you wanted a bow and arrow you got a stick. If you wanted to conduct an orchestra you got a stick. If you wanted a duel you used a stick. You couldn't go and buy one; that's where the terms acme came from. Whenever we played a game where we had a grocery store or something we called it 'ACME.' Why? Because in the yellow pages if you looked, say, under drugstores, you'd find the first one would be ACME Drugs. Why? Because "A.C." was about as high as you could go; it means the best; the superlative."

- Chuck Jones explaining the origin of ACME

The ACME Corporation, often shortened to just "ACME," is a fictional company in the Looney Tunes continuity, appearing most often as the supplier of the gizmos that Wile E. Coyote uses in his continuous pursuit of The Road-Runner. The constant failures of its merchandise make its name oxymoronic, as its definition is "the highest point of achievement."