Leon Schlesinger

Leon Schlesinger (May 20, 1884 - Christmas Day, 1949) was an American producer, best known for founding Leon Schlesinger Studios, which later became Warner Bros. Animation.

Early Life & Career
Schlesinger was born in Philadelphia. After working at a theater as an usher, songbook agent, actor, and manager (including the Palace Theater in Buffalo, New York), he founded Pacific Title and Art in 1919, where most of his business was producing title cards for silent films. As talking pictures ("talkies") gained popularity in 1929 and 1930, Schlesinger looked for ways to capitalize on the new technology and stay in business. Some film historians claim that he helped finance the Warner brothers' first talkie, The Jazz Singer. He then secured a contract with the studio to produce its brand-new Looney Tunes series, and he signed animators Hugh Harman and Rudy Ising to create these cartoons with their Bosko character as the star.

Leon As Businessman
Schlesinger was a shrewd businessman with a keen eye for talent. When Harman and Ising left Warner Bros. with Bosko in 1934, Schlesinger set up his own studio on the Warner Bros. Sunset Boulevard lot at the corner of Van Ness and Fernwood. He wooed animators away from other studios, including some of those who had departed with Harman and Ising including Bob Clampett. One of these was Friz Freleng, whom Schlesinger promoted to oversee production of Looney Tunes and to develop the sister series, Merrie Melodies. Freleng's talent quickly shone through, and Schlesinger's hiring of Frederick "Tex" Avery, Chuck Jones and Frank Tashlin further increased the quality of the studio's output. He later added Carl Stalling and Mel Blanc and collectively these men created such famous characters as Porky Pig, Daffy Duck, and Bugs Bunny. Schlesinger largely took a "hands off" approach to the animation unit, allowing his directors freedom to create what they wished, provided that the resulting films do well in the theaters. Schlesinger sold Pacific Title & Art in 1935 to concentrate on his animation studio.

Business practices
Schlesinger's hard-nosed business practices cannot be overstated. His animators worked in a dilapidated studio (Avery's unit were briefly assigned to a bungalow they dubbed "Termite Terrace"), and Schlesinger briefly shut down the studio in mid-1941 when unionized employees demanded a pay raise. On another occasion, he boycotted the Academy Awards for what he claimed was preferential treatment for the Walt Disney and MGM cartoon studios. He also farmed some of the Looney Tunes out to his brother-in-law, Ray Katz, for tax breaks.

Schlesinger was also known (among his animators, at least) for his lisp. One oft-repeated "official" story states that Mel Blanc patterned the voices of both Daffy Duck and Sylvester the cat on Schlesinger. However, in Mel's autobiography, That's Not All, Folks!, he contradicts that conventional belief, writing "It seemed to me that such an extended mandible would hinder his speech, particularly on words containing an s sound. Thus 'despicable' became 'dethpicable.'" Daffy's slobbery, exaggerated lisp was developed over time, being barely noticeable in the early cartoons. In Daffy Duck and Egghead, Daffy does not lisp at all, except in the separately-drawn set-piece of Daffy singing The Merry Go Round Broke Down, in which just a slight lisp can be heard.

Animators who worked with Schlesinger also found him conceited and somewhat foppish, wearing too much cologne and dressing like a dandy.

Appearances in shorts
Leon Schlesinger appeared as himself in Freleng's 1940 short You Ought to Be in Pictures, one that combines live action with animation. In this short, Mel Blanc voices Daffy Duck, Porky Pig, and all other characters, except Schlesinger who dubbed his voice because the studio didn't have a sound camera. As with other Warner cartoon staffers, Schlesinger appeared in caricature form in such cartoons as Hollywood Steps Out, Russian Rhapsody and Nutty News.

Later life and career
Schlesinger remained head of the animation studio until 1944 when he sold his assets to Warner Bros. He continued to market the characters and headed Warners' Theater Services unit[3] until his death from a viral infection on Christmas Day, 1949. Schlesinger also produced a number of B-movie Westerns in the 1930s. After Warner Bros. bought Schlesinger's studio, Eddie Selzer assumed Schlesinger's position as producer. Schlesinger was an avid racehorse fan and was a director of the Western Harness Racing Association. A United Press dispatch dated January 10, 1950 reported a director had been found to fill the vacancy caused by his death. He is interred in the Beth Olam Mausoleum inside the Hollywood Forever Cemetery in Hollywood, California.